Consumer choice behaviour


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Consumer choice behaviour

Show simple item record Hansen, Flemming en_US Percy, Larry en_US Hallum Hansen, Morten en_US 2009-02-04T10:24:15Z 2009-02-04T10:24:15Z 2004-04-02T00:00:00Z en_US
dc.description.abstract The paper is concerned with the measurement of emotions and the study of the role of emotions in consumer choice. Contemporary neurological findings suggest that emotions may play a role in its own right, quite different from the way in which they have been considered in traditional consumer choice behaviour theory. A large-scale study including 800 respondents, covering 64 brands, provide findings on emotional response tendencies for the brands, and relate these to involvement, type of need gratification, purchasing behaviour, etc. en_US
dc.format.extent 34 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Research paper;2004-01 en_US
dc.subject.other forbrugsadfærd en_US
dc.subject.other emotioner en_US
dc.subject.other forbrugspsykologi en_US
dc.subject.other brands en_US
dc.subject.other brand image en_US
dc.title Consumer choice behaviour en_US
dc.type wp en_US
dc.accessionstatus modt04apr02 inrumo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARKETING
dc.idnumber x645152632 en_US København en_US
dc.publisher.year 2004 en_US
dc.title.subtitle an emotional theory en_US

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