Soft Sell, Hard Cash

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Soft Sell, Hard Cash

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dc.contributor.author Moeran, Brian en_US
dc.date.accessioned 2009-02-04T10:25:45Z
dc.date.available 2009-02-04T10:25:45Z
dc.date.issued 2004-12-13T00:00:00Z en_US
dc.identifier.uri http://hdl.handle.net/10398/7034
dc.format.extent 14 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2004-076 en_US
dc.subject.other kep en_US
dc.title Soft Sell, Hard Cash en_US
dc.type wp en_US
dc.accessionstatus modt04dec13 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort IKL en_US
dc.idnumber x656444648 en_US
dc.publisher.city København en_US
dc.publisher.year 2004 en_US
dc.title.subtitle Marketing J-Cult in Asia en_US


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