Greening Goliaths versus Emerging Davids


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Greening Goliaths versus Emerging Davids

Show simple item record Hockerts, Kai en_US Wüstenhagen, Rolf en_US 2009-02-04T10:26:03Z 2009-02-04T10:26:03Z 2009-01-27T00:00:00Z en_US
dc.identifier.isbn 9788792114112 en_US
dc.description.abstract This paper proposes a model of how incumbents and new entrants engage in sustainable entrepreneurship. We suggest that in the early stages of an industry’s sustainability transformation, new entrants (‘Emerging Davids’) are more likely than incumbents to pursue sustainability-related opportunities. Incumbents react to the activities of new entrants by engaging in corporate sustainable entrepreneurship activities. While these ‘Greening Goliaths’ are often less ambitious in their environmental and social goals, they may have a broader reach due to their established market presence. This paper analyses the interplay between ‘Greening Goliaths’ and ‘Emerging Davids’ and theorizes about how it is their compounded impact that promotes the sustainable transformation of industries.
dc.format.extent 30 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2009-01 en_US
dc.title Greening Goliaths versus Emerging Davids en_US
dc.type wp en_US
dc.accessionstatus modt09jan27 nijemo en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department CBS Center for Corporate Social Responsibility
dc.contributor.departmentshort CBSCSR
dc.contributor.departmentuk CBS Center for Corporate Social Responsibility
dc.contributor.departmentukshort CBSCSR
dc.idnumber 9788792114112 en_US København en_US
dc.publisher.year 2009 en_US

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