The Management of Projects and Product Experimentation


Union Jack

The Management of Projects and Product Experimentation

Show simple item record Lorenzen, Mark en_US Frederiksen, Lars en_US 2009-02-04T10:26:33Z 2009-02-04T10:26:33Z 2005-01-21T00:00:00Z en_US
dc.description.abstract The paper analyses management of product innovation in project-based industries, offering a view on management not only of firms, but also of markets. It first argues that projects are prominent in industries where the nature of consumer demand means that product innovation takes place as experimentation. Then, the paper argues that if skills needed for projects are very diverse and projects are complex, there are few internal managerial economies of projects, and the scope for management then transcends the boundaries of firms. In these cases, markets become organized in combinations of people, contracts, and other institutions, in order to facilitate the coordination of market-based projects. While contracts play a role, a continuous, active role of knowledgeable managers (leaders and boundary spanners) is also often necessary. Such managers --- and thus (core parts of) whole industries --- are embedded in project ecologies at particular places, which is why we see geographical clusters in many project-based industries. The paper is mainly conceptual, but develops its argument by drawing examples from the Entertainment industries throughout. Keywords: Project organization, product innovation, portfolio management of projects, entertainment industries JEL Classification: L22, O31, L82 en_US
dc.format.extent 40 s. en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2005-001 en_US
dc.title The Management of Projects and Product Experimentation en_US
dc.type wp en_US
dc.accessionstatus modt05jan21 miel en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Industriøkonomi og Virksomhedsstrategi en_US
dc.contributor.departmentshort IVS en_US
dc.contributor.departmentuk Department of Industrial Economics & Strategy en_US
dc.contributor.departmentukshort IES en_US
dc.idnumber x656464096 en_US København en_US
dc.publisher.year 2005 en_US
dc.title.subtitle Lessons from the Entertainment Industries en_US

Creative Commons License This work is licensed under a Creative Commons License.

Files Size Format View
wp_2005_01_maindoc.pdf 194.6Kb PDF View/Open

This item appears in the following Collection(s)

Show simple item record