Browsing Conference papers (OM/PEØ) by Subject "Voice of customer"

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Browsing Conference papers (OM/PEØ) by Subject "Voice of customer"

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  • A study of market research methods and their preceived effectiveness in NPD
    van der Hoven, Chris; Michea, Adela; Varnes, Claus Juul; Goffin, Keith (Cranfield, 2013)