Compulsive buying in Denmark


Union Jack

Compulsive buying in Denmark

Show simple item record Reisch, Lucia Gwozdz, Wencke Raab, Gerhard 2012-01-05 2012-01-20T09:10:47Z 2012-01-20T09:10:47Z 2012-01-20
dc.description.abstract Background: The present study is the first study of Danish consumers on compulsive buying. It draws on a representative sample of 1,015 Danish consumers (aged between 15 and 84 years) and extends prior research undertaken in other countries (such as Germany, Austria, Switzerland, France, Canada, the US). It is the first study to shed light on the situation in a Scandinavian context and is designed to allow for a comparison with the situation in other countries. Results: The prevalence of compulsive buying tendencies in Denmark are: 9.75% of the respondents show compensatory buying behavior and 5.81% show compulsive buying tendencies. These percentages are similar to those found in Germany and slightly lower than in Austria. They are also within the range of preferences in other countries. Regarding socio‐demographics, age and sex play a decisive role while marital status, education and income cannot be associated with compulsive buying. If there is such a thing like “a typical shopaholic”, it would be a women aged between 25 and 44 years, disregarding whether she is a single or not, has a low or high education and income. The internet offers shopping opportunities that lure both, potential shopaholics and compensatory buyers more than inconspicuous buyers. Compensatory and compulsive buyers have far more customer cards than others. Conclusion: To sum up, this study identifies diverse factors that are related to compulsive buying behavior. To find out what cause is and what effect, more qualitative research as well as experimental studies are needed. Additionally, more intercultural comparisons could lead to insights into the effects of the social and cultural consumption environment, i.e., the role of norms, values, policies, and the mass media on buying behavior. This type of research has, to date, not been undertaken in any Scandinavian country. A first step is the comparison of Danish, Austrian and German data which is currently undertaken. The results of the present study together with future analyses could feed into strengthening consumer education and informing debt counseling and consumer advice. It is also relevant data for credit card companies and retail. en_US
dc.format.extent 16 en_US
dc.language eng en_US
dc.relation.ispartofseries Working paper;2011, nr. 2
dc.title Compulsive buying in Denmark en_US
dc.type wp en_US
dc.accessionstatus modt12jan20 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort ICM en_US
dc.idnumber x656316283 en_US Frederiksberg en_US
dc.publisher.year 2011 en_US
dc.title.subtitle The first study on Danish consumers’ tendency to compulsive buying en_US

Creative Commons License This work is licensed under a Creative Commons License.

Files Size Format View
Lucia_Reisch_WP2.pdf 241.6Kb PDF View/Open Working paper

This item appears in the following Collection(s)

Show simple item record