Branding and Channel Issues in E-commerce from an Information System’s Perspective


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Branding and Channel Issues in E-commerce from an Information System’s Perspective

Show simple item record Hansen, Rina Tambo, Torben 2011-11-25 2012-10-06T09:03:03Z 2012-10-06T09:03:03Z 2012-10-06
dc.description.abstract E-commerce has matured and become mainstream. The fashion industry is now competing strongly in the digital markets. Beside traditional web-shops, new sales and branding channels are emerging e.g. M-commerce (mobile); social commerce; marketplaces; gaming etc. E-commerce and multi-channel retailing (MCR) now have a less technology-centric perspective while focusing more on sales and branding, although technology is the carrier and imposes limits. Corporate information systems are extended to the consumer‟s computers, smartphones and digital entertainment platforms. The information systems (IS) research tradition is somewhat challenged but can provide an elaborate framework for the understanding of the business and technology changes as well as provide an ideal support for research and businesses in choosing among the different MCR options. This paper proposes a model to understand and position fashion companies‟ existing and future sales and branding channels from an IS perspective. Future research suggestions include long-term challenges and benefits of distinct electronic channels. en_US
dc.format.extent 16 en_US
dc.language eng en_US
dc.subject.other Multi-channel retailing en_US
dc.subject.other E-commerce en_US
dc.subject.other Information systems en_US
dc.subject.other Branding en_US
dc.subject.other Fashion en_US
dc.title Branding and Channel Issues in E-commerce from an Information System’s Perspective en_US
dc.type cp en_US
dc.accessionstatus modt12okt06 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for IT-Ledelse en_US
dc.contributor.departmentshort ITM en_US
dc.contributor.departmentuk Department of IT Management en_US
dc.contributor.departmentukshort ITM en_US
dc.description.notes Paper presented at Information Systems Research Seminar in Scandinavia, IRIS. 16-19 Aug 2011. Turku, Finland. en_US Turku en_US
dc.publisher.year 2011 en_US

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