Exploring Business Models for NFC Enabled Mobile Payment Services

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Exploring Business Models for NFC Enabled Mobile Payment Services

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Title: Exploring Business Models for NFC Enabled Mobile Payment Services
The Case of Google Wallet and ISIS
Author: Chae, Sang-Un; hedman, Jonas
Abstract: Over the past few years, mobile payments have been present like a storm on the horizon. They have generated a lot of attention; yet have not reached wide adoption. Issues such as the complexity of the mobile payment ecosystem and the lack of sustainable business models have been accounted for the slow market penetration. With the rise of new technologies such as NFC, the mobile payment sphere experiences a new height of talk, which materialized in a second wave of companies entering the market. Using the case study method, we will enquire into two recent mobile payment initiatives in the U.S, namely Google Wallet and ISIS. As such, the paper sets out to study NFC-enabled mobile payment innovations and provide an analysis of business models of m-payment services. The outcome of the paper contributes to the research of business models and mobile payment in two ways. First, it offers an applicable business model framework that allows practitioners and academics to study current and future mobile payment approaches. Second, it offers new insight in the field of NFC mobile payments; specifically about concrete business model configurations to effectively reach mass-market.
URI: http://hdl.handle.net/10398/8724
Date: 2013-06-14
Notes: Paper presented at The Pre-ECIS Workshop, June 5, 2013. Utrecht, The Netherlands

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