Shaping Regional Strategies of Multinational Corporations

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Shaping Regional Strategies of Multinational Corporations

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dc.contributor.author Gilbert, Dirk Ulirch
dc.contributor.author Heinicke, Patrick
dc.contributor.author Rasche, Andreas
dc.date.accessioned 2013-01-14
dc.date.accessioned 2013-06-20T12:01:46Z
dc.date.available 2013-06-20T12:01:46Z
dc.date.issued 2013-06-20
dc.identifier.uri http://hdl.handle.net/10398/8728
dc.description.abstract This paper examines the factors that drive the success of multinational corporations (MNCs) in their pursuit of regional strategies. We develop a comprehensive regional success factor model to investigate the effects of regional management autonomy and regional product/service adaption on the regional success of MNCs. Using structural equation modelling, we also analyze the interaction effects of regional orientation and inter-regional distance. We evaluate our model by means of both primary and secondary data for Fortune Gloval 500 firms. Our findings show that appropriate degrees of regional management autonomy and regional product/service adaption are higly contingent upon contextual influences on MNCs. en_US
dc.format.extent 48 en_US
dc.language eng en_US
dc.title Shaping Regional Strategies of Multinational Corporations en_US
dc.type cp en_US
dc.accessionstatus modt13jun20 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort ICM en_US
dc.description.notes Paper presented at The Academy of Management Annual Meeting 2012 : The Informal Economy. Aug. 3-7 2012. Boston, USA en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2012 en_US


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