The Values of Online Social Relations

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The Values of Online Social Relations

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Titel: The Values of Online Social Relations
Forfatter: Colleoni, Elanor
Resume: The development of an information economy, and in particular its more recent “social economy” phase, has seen the “pluralisation” of conceptions of value (Stark, 2009). The rise of brands, the growing importance of reputation, both for individuals and for companies, the need to attract affective investments and in general to establish a positive large-scale recognition for companies are all manifestation of this. While companies have clearly identified the strategic importance of these intangible assets, an adequate and broadly accepted interpretation of how such immaterial wealth is transformed into tangible monetary value still lack.
URI: http://hdl.handle.net/10398/8731
Dato: 2013-06-20
Note: Paper presented at The 17th International Symposium on Electronic Art. ISEA 2011. Sep. 14-21, 2011. Istanbul, Tyrkiet

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