Co-Creation, Consolidating the Field and Highlighting New Frontiers


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Co-Creation, Consolidating the Field and Highlighting New Frontiers

Show simple item record Degnegaard, Rex 2013-01-22 2013-06-20T13:33:56Z 2013-06-20T13:33:56Z 2013-06-20
dc.description.abstract Co-­‐creation as a concept has won terrain over the past 10 years (Bhalla, 2010; Ramaswamy and Goulliart, 2010; Ramaswamy, 2011). In practice as well as in literature, co-­‐creation is climbing the agenda in relation to contemporary opportunities and challenges within management, organization design, and change initiatives. Thus, there has been a vast growth in application and conceptual development of the concept of co-­‐creation. However, there is very little research-­‐based literature on how the field of co-­‐creation has developed, and of how the concept is being established, and on the future frontiers of the concept of co-­‐creation. This paper aims to build an overview of the literature on co-­‐creation to explore what the existing literature relate to and indeed to pinpoint if any patterns or streams can be identified. The paper illustrates how the use of the concept of co-­‐creation suggests a necessity for focusing further on specific co-­‐creation related issues and challenges of significance to business and society. Thus, the paper highlights new co-­‐creation related issues, challenges, and frontiers in practice and research rather than giving answers or solutions to existing problems. en_US
dc.format.extent 29 en_US
dc.language eng en_US
dc.title Co-Creation, Consolidating the Field and Highlighting New Frontiers en_US
dc.type cp en_US
dc.accessionstatus modt13jun20 lbjl en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Ledelse, Politik og Filosofi en_US
dc.contributor.departmentshort LPF en_US
dc.contributor.departmentuk Department of Management, Politics and Philosophy en_US
dc.contributor.departmentukshort MPP en_US
dc.description.notes Paper presented at The 11th World Congress of the International Federation of Scholarly Associations of Management. Jun. 26-29, 2012. Limerick, Irland en_US Frederiksberg en_US
dc.publisher.year 2012 en_US

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