Numerical Representations and User Behaviour In Social Networking Sites

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Numerical Representations and User Behaviour In Social Networking Sites

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Title: Numerical Representations and User Behaviour In Social Networking Sites
Towards a Multitheoretical Research Framework
Author: Sjöklint, Mimmi; Constantiou, Ioanna D.; Trier, Matthias
Abstract: The new technological enhancements and the accessibility to varieties of online applications, enable users to collect personal data and perform self-evaluation through test, comparison and experimentation. The sparked interest in numbers and numbers as self-representative visualisations is prominent in social networking sites, which are the empirical setting for the present study. This paper sets out to establish a multi-theoretical framework which enables the investigation of emerging phenomena of the role of numbers in social networking sites. The proposed framework rests on three theoretical pillars: self-determination theory, heuristic decision making and behavioural economics. A discussion departs from these convictions to investigate user reactions and behaviour when faced with numerical representations in the SNS.
URI: http://hdl.handle.net/10398/8820
Date: 2013-12-03
Notes: Paper presented at The European Conference on Information Systems, Utrecht, Netherlands, 5-8 June, 2013.

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