Business Innovation in the Pharmaceutical Industry

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Business Innovation in the Pharmaceutical Industry

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Title: Business Innovation in the Pharmaceutical Industry
The Supporting Role of Organizational Design
Author: Ahrensbach Rasmussen, Klement; Nicolai J., Foss
Abstract: Based on interviews in LEO Pharma, UCB Pharma and Novo Nordisk, we document how deep-seated changes in the pharmaceutical industry related to increasing demands from payers, the strengthening of the role of patients, changing legal demands, and declining technological opportunity, drive a process of experimenting with business model. We distinguish between three ideal types, namely a traditionalist model (exemplified by Novo Nordisk), the full-blown service-oriented model (UCB Pharma) and the in-between model (LEO Pharma). We describe the changes to the organizational design and management processes that accompany the ongoing process of changing business models in these firms.
URI: http://hdl.handle.net/10398/8886
Date: 2014-02-26

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