A Model of Dynamic Strategy-Making

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A Model of Dynamic Strategy-Making

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Title: A Model of Dynamic Strategy-Making
The Yin-Yang Process of Top-Down and Bottom-Up Mechanisms
Author: Juul Andersen, Torben; Hallin, Carina Antonia; Li, Xin
Abstract: The organizational capacity to cope with unexpected changes remains a fundamental challenge in strategy as global competition and technological innovation increase environmental uncertainty. Conventional strategy-making is often conceived as a sequential linear process where we see it as a non-linear interaction between top-down and bottom-up mechanisms dealing with multiple actions taken throughout the organization over time. It is driven by intension but with a flexible balance between centralized (planned) and decentralized (spontaneous) activities. We adopt the principles of complementary Yin-Yang elements and Zhong Yong balance to explain the time bound interaction between these opposing yet complementary strategy-making mechanisms where tradeoffs and synergies are balanced across hierarchical levels.
URI: http://hdl.handle.net/10398/9011
Date: 2014-11-13
Notes: Paper presented at SMS Special Conference, Sydney December 6-8, 2014

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