Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse

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Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse

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dc.contributor.author Müller, Tina
dc.contributor.author Gwozdz, Wencke
dc.contributor.author Reisch, Lucia A.
dc.date.accessioned 2014-11-17T12:42:27Z
dc.date.available 2014-11-17T12:42:27Z
dc.date.issued 2014-11-17
dc.identifier.uri http://hdl.handle.net/10398/9023
dc.description.abstract The current fashion system is highly unsustainable, as continuous overproduction and overconsumption is contributing to environmental as well as social degradation. The aim of the study is to investigate the relationship between consumers’ perceived responsibility for the non-sustainability of the fashion industry, diffusion of responsibility between different actors, label knowledge and use, perceived external barriers and environmental apparel consumption. Theoretically, we combine the Motivation-Opportunity-Ability-Model with norm activation theory. We use a representative sample of young Swedish consumers for our analysis. Findings show that perceived personal responsibility as well as label knowledge and use enhance environmental apparel consumption. The small but significant negative effect of perceived responsibility diffusion on environmental apparel consumption indicates that responsibilities between relevant actors might have to be delegated more explicitly than it happens today. en_US
dc.format.extent 12 en_US
dc.language eng en_US
dc.title Responsibility Attribution and Consumer Behaviour in the Light of the Bangladesh Factory Collapse en_US
dc.type cp en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Interkulturel Kommunikation og Ledelse en_US
dc.contributor.departmentshort IKL en_US
dc.contributor.departmentuk Department of Intercultural Communication and Management en_US
dc.contributor.departmentukshort ICM en_US
dc.description.notes paper presented at the 39th Annual Macromarketing Conference, London, 2-5 July, 2014 en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2014 en_US


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