Claus Meyer

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Claus Meyer

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Title: Claus Meyer
Out of The Melting Pot Into The Fire
Author: Hockerts, Kai; Morsing, Mette; Petri Petersen, Martin
Abstract: Over the past two and a half decades Claus Meyer, one of Denmark’s most innovative serial entrepreneurs, had built a group of businesses which covered diverse sectors and industries all related to food craftsmanship. The story of his bakeries, delis, restaurants, vinegar production, canteens, as well as a hotel and a fruit plantation was driven by his mission to improve Danish food culture. Crucial stepping stones in this endeavour had been his launching of the Meyer TV series about cooking, the Nordic Food Movement and Restaurant Noma’s world best restaurant status. Most recently, Claus Meyer had been invited to start up a 1200 m2 large deli and restaurant at the iconic Vanderbuilt Hall at Grand Central Station in New York.
URI: http://hdl.handle.net/10398/9096
Date: 2015-01-22
Notes: This case is the first formal assignment for bachelor students at Copenhagen Business School 2014.

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