Experiences of Two UNESCO World Heritage Cities

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Experiences of Two UNESCO World Heritage Cities

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dc.contributor.author Lai, Shevren
dc.contributor.author Ooi, Can-Seng
dc.date.accessioned 2015-04-23T12:56:21Z
dc.date.available 2015-04-23T12:56:21Z
dc.date.issued 2015-04-23
dc.identifier.uri http://hdl.handle.net/10398/9122
dc.description.abstract This paper critically examines the relationship between federal and local‐state level governments in interpreting and presenting the World Heritage brand at two Malaysian World Heritage sites, George Town and Melaka. The World Heritage status is internationally recognised. Although the World Heritage brand offers many advantages in tourism development and destination marketing, what and how the local heritage is conserved, interpreted and appreciated remains open. This article shows that the mechanisms of interpreting and presenting the WH status vary according to the agendas and needs of authorities. This working paper also shows that material heritage and heritage stories are highly politicized, and the World Heritage recognition has inevitably become a tool for further ideological intentions. en_US
dc.format.extent 21 en_US
dc.language eng en_US
dc.relation.ispartofseries CLCS Working Paper Series;April 2015
dc.title Experiences of Two UNESCO World Heritage Cities en_US
dc.type wp en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for International Økonomi og Virksomhedsledelse en_US
dc.contributor.departmentshort INT en_US
dc.contributor.departmentuk Department of International Economics and Management en_US
dc.contributor.departmentukshort INT en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2015 en_US
dc.title.subtitle National and local politics in branding the past en_US


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