Individual and Collective Identity Construction in a Niké Related Brand Community

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Individual and Collective Identity Construction in a Niké Related Brand Community

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Title: Individual and Collective Identity Construction in a Niké Related Brand Community
Author: Kornum, Niels; Gyrd-Jones, Richard; Al Zagir, Nadia; Brandis, Kristine A.
URI: http://hdl.handle.net/10398/9156
Date: 2015-07-17
Notes: Paper presented at the 10th Global Brand Conference, Academy of Marketing, Identity and Reputation SIG. 27-29 April 2015, Turku, Finland.

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