Individual and Collective Identity Construction in a Niké Related Brand Community

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Individual and Collective Identity Construction in a Niké Related Brand Community

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dc.contributor.author Kornum, Niels
dc.contributor.author Gyrd-Jones, Richard
dc.contributor.author Al Zagir, Nadia
dc.contributor.author Brandis, Kristine A.
dc.date.accessioned 2015-07-17T07:11:34Z
dc.date.available 2015-07-17T07:11:34Z
dc.date.issued 2015-07-17
dc.identifier.uri http://hdl.handle.net/10398/9156
dc.format.extent 6 en_US
dc.language eng en_US
dc.title Individual and Collective Identity Construction in a Niké Related Brand Community en_US
dc.type cp en_US
dc.accessionstatus modt15jul17 soma en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARKETING en_US
dc.description.notes Paper presented at the 10th Global Brand Conference, Academy of Marketing, Identity and Reputation SIG. 27-29 April 2015, Turku, Finland. en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2015 en_US


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