The Effect of Received Word-of-mouth on Consumer Emotions and Choice

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The Effect of Received Word-of-mouth on Consumer Emotions and Choice

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Title: The Effect of Received Word-of-mouth on Consumer Emotions and Choice
Findings from a Service Industry
Author: Martensen, Anne; Grønholdt, Lars
URI: http://hdl.handle.net/10398/9199
Date: 2015-10-23
Notes: Winner of the Best Paper Award at the 18th QMOD-ICQSS International Conference on Quality and Service Science, 12-14 October 2015, Yonsei University, Seoul, Korea

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