The Effect of Received Word-of-mouth on Consumer Emotions and Choice

OPEN ARCHIVE

Union Jack
Dannebrog

The Effect of Received Word-of-mouth on Consumer Emotions and Choice

Show simple item record

dc.contributor.author Martensen, Anne
dc.contributor.author Grønholdt, Lars
dc.date.accessioned 2015-10-23T06:28:19Z
dc.date.available 2015-10-23T06:28:19Z
dc.date.issued 2015-10-23
dc.identifier.uri http://hdl.handle.net/10398/9199
dc.format.extent 19 en_US
dc.language eng en_US
dc.title The Effect of Received Word-of-mouth on Consumer Emotions and Choice en_US
dc.type cp en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Afsætningsøkonomi en_US
dc.contributor.departmentshort en_US
dc.contributor.departmentuk Department of Marketing en_US
dc.contributor.departmentukshort MARKETING en_US
dc.description.notes Winner of the Best Paper Award at the 18th QMOD-ICQSS International Conference on Quality and Service Science, 12-14 October 2015, Yonsei University, Seoul, Korea en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2015 en_US
dc.title.subtitle Findings from a Service Industry en_US


Creative Commons License This work is licensed under a Creative Commons License.

Files Size Format View
Martensen et al_QMOD-ICQSS 2015.pdf 949.1Kb PDF View/Open Conference paper

This item appears in the following Collection(s)

Show simple item record