Do You Get Better User Experiences When You Customize Your Smartphone?


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Do You Get Better User Experiences When You Customize Your Smartphone?

Show simple item record Wang, Ying Tan, Chee Wee Clemmensen, Torkil 2016-09-26T13:46:54Z 2016-09-26T13:46:54Z 2016-09-26
dc.description.abstract A system can be customized by is owner. The fundamental premise behind designing for customization is that it improves the user experience (UX) of the system. In this study, we contend that the effects of customization on UX of a smartphone can be theoretically modelled as users’ beliefs about the system object (customization) that influence their attitudes towards the system object (perceived system usability), which in turn shapes their beliefs (flow) and attitudes (engagement) towards using the system. We tested this proposition via an experimental study with 50 college students as participants. Each participant was asked to perform customization tasks on a smartphone, and then instructed to complete a comparison task aimed at contrasting customized user interface with a standard one. Our manipulation checks confirmed that the customization task, in particular, the customization of the layout was more pronounced for participants. Analytical results from the comparison reveal that customization positively influence users’ evaluation of three key constructs of UX: perceived system usability, flow and engagement, and that the feeling of engagement is mediated through perceived system usability and flow. We conclude with a discussion of the impact of customization on UX, and whether the distinction between object- and behaviour-based beliefs and attitudes is helpful. en_US
dc.format.extent 14 en_US
dc.language eng en_US
dc.publisher CBS en_US
dc.subject.other User Experience en_US
dc.subject.other Perceived System Usability en_US
dc.subject.other Flow en_US
dc.subject.other Engagement en_US
dc.subject.other Layout Customization en_US
dc.subject.other Functional Customization en_US
dc.subject.other Smartphone en_US
dc.title Do You Get Better User Experiences When You Customize Your Smartphone? en_US
dc.type cp en_US
dc.accessionstatus modt16sep26 soma en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for IT-Ledelse en_US
dc.contributor.departmentshort ITM en_US
dc.contributor.departmentuk Department of IT Management en_US
dc.contributor.departmentukshort ITM en_US
dc.description.notes Paper presented at the 24th European Conference on Information Systems (ECIS 2016). June 12-15 2016, Istanbul, Turkey. en_US Frederiksberg en_US
dc.publisher.year 2016 en_US
dc.title.subtitle An Experiment with Object and Behavior-Based Beliefs and Attitudes en_US

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