Addressing the Challenges of Multi-touchpoint Experience Design for Mobile Services

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Addressing the Challenges of Multi-touchpoint Experience Design for Mobile Services

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dc.contributor.author Qin, Xiangang
dc.contributor.author Effie, Law
dc.contributor.author Clemmensen, Torkil
dc.date.accessioned 2016-11-18T13:26:00Z
dc.date.available 2016-11-18T13:26:00Z
dc.date.issued 2016-11-18
dc.identifier.uri http://hdl.handle.net/10398/9391
dc.description.abstract The quality of user experience relies heavily on the consistence and integration of multiple touch points along the journey of purchasing and using mobile services. The challenges caused by fragmented and distributed touch points might be well tackled by providing context-awareness design (CAD). By analyzing the context of using mobile music services we come up with a framework of CAD. CAD can sense the differences of contexts behind multiple touch points, understand the meaning underneath, predict upcoming possible actions, give advice to users and offer customized and adaptive services. en_US
dc.format.extent 5 en_US
dc.language eng en_US
dc.subject.other Multi-touchpoints en_US
dc.subject.other User experience en_US
dc.subject.other Service design en_US
dc.subject.other Context-awareness en_US
dc.subject.other Adaptive design en_US
dc.title Addressing the Challenges of Multi-touchpoint Experience Design for Mobile Services en_US
dc.type cp en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.corporation Leicester University en_US
dc.contributor.department Institut for IT-Ledelse en_US
dc.contributor.departmentshort ITM en_US
dc.contributor.departmentuk Department of IT Management en_US
dc.contributor.departmentukshort ITM en_US
dc.description.notes Paper presented at NordiCHI2016, WS19: Experience Design for Multiple Customer Touchpoints. Gothenburg, Sweden. Oct. 23-27, 2016. en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2016 en_US
dc.title.subtitle Context-awareness Might Work en_US


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