Omnichannel Marketing: Facts & Figures

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Omnichannel Marketing: Facts & Figures

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Title: Omnichannel Marketing: Facts & Figures
Denmark 2017
Author: Futtrup Kjær, Jan; Jacobsen, Christine Kjær; Herdel, Stine Bjerre; Houlind, Rasmus; Lasrado, Lester Allan
Abstract: This NBI Omnichannel Facts and Figures report highlights the central fndings from the NBI Omnichannel capability benchmarking tool, based on data collected in 2015 and 2016. The insights shared here provide an understanding of the way companies and marketing departments are working to deliver on -and adapt to- the challenges and opportunities related to the customer-centric, omnichannel experience. View this report as a data-freeze and analysis on the status of omnichannel in Denmark as of 2017.
URI: http://hdl.handle.net/10398/9398
Date: 2016-12-01

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