Pricing Strategy for the Marine Supplies Industry

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Pricing Strategy for the Marine Supplies Industry

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dc.contributor.author Jiang, Liping
dc.contributor.author Hansen, Carsten Ørts
dc.date.accessioned 2017-03-30T08:03:13Z
dc.date.available 2017-03-30T08:03:13Z
dc.date.issued 2017-03-30
dc.identifier.isbn 9788793262102
dc.identifier.uri http://hdl.handle.net/10398/9472
dc.description.abstract What is the Issue? Sustaining long-term growth requires marine suppliers to define their pricing strategies in a holistic fashion. However, pricing is an under-managed activity in many companies. Especially when moving towards servitization, services or integrated solutions are frequently underpriced or promised at performance levels that cannot be delivered profitably. Why is it Important? Pricing is one of the most important elements for all business and everything in the business works to justify the input value for a price and turn it into a profit. It therefore has a dramatic but frequently underappreciated effort on achieving profitability and keeping business thriving. What can be Done? The marine supplies industry needs radical change in pricing by thinking about customer’s needs and aligning the incentives between suppliers and customers for long-term relationship. Value-based pricing is the way forward. An intensive discussion has been made with regard to the key challenges of applying value-based pricing in the marine supplies industry. Understanding these challenges is crucial for a move towards value-based pricing and will shed light on how to tackle these challenges. en_US
dc.format.extent 27 en_US
dc.language eng en_US
dc.publisher CBS Maritime en_US
dc.title Pricing Strategy for the Marine Supplies Industry en_US
dc.type rp en_US
dc.accessionstatus modt17mar30 some en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Produktion og Erhvervsøkonomi en_US
dc.contributor.departmentshort PEØ en_US
dc.contributor.departmentuk Department of Operations Management en_US
dc.contributor.departmentukshort OM en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2017 en_US


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