Stadium Relocation in Professional Football

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Stadium Relocation in Professional Football

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dc.contributor.author Junghagen, Sven
dc.contributor.author Lillo, Gonzalo Leal
dc.date.accessioned 2017-06-20T08:15:03Z
dc.date.available 2017-06-20T08:15:03Z
dc.date.issued 2017-06-20
dc.identifier.isbn 9788791839382
dc.identifier.uri http://hdl.handle.net/10398/9500
dc.description.abstract The aim of this paper is to conceptually illustrate the tension between commercialisation and club authenticity, which is a potential consequence of stadium relocation. There is a commercial pressure for relocating a football club to new and more modern facilities, but also a pressure from the brand identity perspective to maintain the core traditions of the club where the stadium plays a central role. This brand identity is in turn co-created by the community of stakeholders that demand authenticity from the club. These tensions are illustrated by the upcoming relocation of Atletico de Madrid from their stadium Vicente Calderón. The empirical base for the illustration consists of rich secondary data, focus group interviews with supporters and an expert interview. The results confirm the tensions identified; and future research should be conducted after the relocation is fully implemented to address the ex post effects as well. en_US
dc.format.extent 27 en_US
dc.language eng en_US
dc.relation.ispartofseries MPP Working Paper;1 - 2017
dc.title Stadium Relocation in Professional Football en_US
dc.type wp en_US
dc.accessionstatus modt17jun20 soma en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Ledelse, Politik og Filosofi en_US
dc.contributor.departmentshort LPF en_US
dc.contributor.departmentuk Department of Management, Politics and Philosophy en_US
dc.contributor.departmentukshort MPP en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2017 en_US
dc.title.subtitle Brand Identity, Club Authenticity and Fan Acceptance en_US


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