Strategy as a Virus

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Strategy as a Virus

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dc.contributor.author Madsen, Søren Obed
dc.date.accessioned 2017-12-15T10:30:13Z
dc.date.available 2017-12-15T10:30:13Z
dc.date.issued 2017-12-15
dc.identifier.uri http://hdl.handle.net/10398/9572
dc.description.abstract This article is based on virus theory (Røvik, 2007, 2011), and proposes to develop a framework that defines technology as a virus that penetrates the organism of an organization. The framework develops a new vocabulary, which can help in analyzing technologies and their negative effects on actors and organizations. In this paper, the virus theory is used to analyze a strategy process in an organization as an example of a technology. It shows how the strategy over time creates a memory loss, where the managers who are exposed to the virus forget their critique of the new strategy concept. The article also shows how resistant can be understood as being immune to a virus, since the strategy concepts bears resemblance to a former strategy concept. The article also argues that there should be more focus on the negative impacts of management tool and especially how organizations and managers are dealing with these negative effects. en_US
dc.format.extent 22 en_US
dc.language eng en_US
dc.title Strategy as a Virus en_US
dc.type wp en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Ledelse, Politik og Filosofi en_US
dc.contributor.departmentshort LPF en_US
dc.contributor.departmentuk Department of Management, Politics and Philosophy en_US
dc.contributor.departmentukshort MPP en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2017 en_US


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