UMAMI: Understanding Mindsets Across Markets, Internationally

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UMAMI: Understanding Mindsets Across Markets, Internationally

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dc.contributor.author Glückstad, Fumiko Kano
dc.date.accessioned 2017-12-18T09:48:48Z
dc.date.available 2017-12-18T09:48:48Z
dc.date.issued 2017-12-18
dc.identifier.uri http://hdl.handle.net/10398/9577
dc.description.abstract In connection to this challenge session “5C: Comprehending Consumers: Computing Complexity of Cultures”, I introduce a new initiative a so called “UMAMI: Understanding Mindsets Across Markets, Internationally”, a four-year project funded by the Danish government. The project combines the existing secondary data such as World Value Survey and European Social Survey, primary data collected via quantitative surveys measuring constructs used in the marketing and tourism sciences, and data available from the Danish tourism industries. The project further employs machine learning technologies for segmenting consumers and predicting segment-specific tourist behaviors. This presentation introduces the objectives and the structure of this four-year project for understanding mindsets of consumers across markets. en_US
dc.format.extent 3 en_US
dc.language jpn en_US
dc.title UMAMI: Understanding Mindsets Across Markets, Internationally en_US
dc.type cp en_US
dc.accessionstatus modt17dec18 soma en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Department of Management, Society and Communication en_US
dc.contributor.departmentshort MSC en_US
dc.contributor.departmentuk Department of Management, Society and Communication en_US
dc.contributor.departmentukshort MSC en_US
dc.description.notes Paper presented at the 31st Annual Conference of the Japanese Society for Artificial Intelligence. May 24-26 2017, Nagoya, Japan en_US
dc.publisher.city Fredeiksberg en_US
dc.publisher.year 2017 en_US


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