A Firm- and Demand-side Perspective on Behavioral Strategy for Value Creation

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A Firm- and Demand-side Perspective on Behavioral Strategy for Value Creation

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dc.contributor.author Kirkegaard, Matilde Fogh
dc.date.accessioned 2018-08-15T08:38:00Z
dc.date.available 2018-08-15T08:38:00Z
dc.date.issued 2018-08-15
dc.identifier.isbn 9788793744028
dc.identifier.isbn 9788793744035
dc.identifier.issn 0906-6934
dc.identifier.uri http://hdl.handle.net/10398/9660
dc.description.abstract Through an investigation of individual decision-making behavior and the impact it has on the perceived value of innovation, this thesis offers novel perspectives on key strategic management issues. We demonstrate how the value of innovation, when identified as a subjectively realized value by the consumer, specifically, perceived product benefits, can help identify the role of individual decision-making as well as behavioral factors guiding value creation of innovation. In the intersection between behavioral science and strategic management of innovation, these insights take the perspective of both the firm-side and demand-side of a value chain by identifying innovation performance as value created at the levels of the manufacturer, the salesperson and the consumer. Hence, this thesis contributes to the strategic management literature on innovation and value creation by answering the following research question: To what extent do decision-making heuristics at the individual level affect value creation at the firm-side and the demand-side of the value chain, and what management practices can facilitate decision-making for improved value creation? By attending to both the manufacturer and product market, the three papers constituting this thesis identify opportunities to augment value creation by exploring whether systematic behavioral bounds determine the likelihood of innovations to fulfill firms’ expectations for innovation performance. The thesis introduces specific behavioral strategies for the decisionmaking context that are critical to realizing business outcomes and identifying the key observations and challenges that managers face that affect value creation along dimensions of firm activities. en_US
dc.format.extent 162 en_US
dc.language eng en_US
dc.relation.ispartofseries PhD Series;28.2018
dc.title A Firm- and Demand-side Perspective on Behavioral Strategy for Value Creation en_US
dc.type phd en_US
dc.contributor.corporation Copenhagen Business School. CBS en_US
dc.contributor.department Institut for Strategi og Globalisering en_US
dc.contributor.departmentshort SMG en_US
dc.contributor.departmentuk Institut for Strategic Management and Globalization en_US
dc.contributor.departmentukshort SMG en_US
dc.publisher.city Frederiksberg en_US
dc.publisher.year 2018 en_US
dc.title.subtitle Insights from the Hearing Aid Industry en_US


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