Becoming a Solution Provider: Integrating in the Customer Process

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Becoming a Solution Provider: Integrating in the Customer Process

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Title: Becoming a Solution Provider: Integrating in the Customer Process
The Case of Equipment Producers and Trackunit as Enabler
Author: Karlsson, Christer; Stjernqvist, Per; Frandsen, Thomas
Abstract: This report stems from research undertaken by Copenhagen Business School (CBS) as part of the applied research project ‘Driving Competitiveness through Servitization’. The aim of the project is to examine the potential of services as a means of improving the competitive ability of Danish industry. The project is supported by the Danish Industry Foundation and involves close collaboration with Danish companies. Further information about the project is available at blog.cbs.dk/servitization
URI: http://hdl.handle.net/10398/9700
Date: 2018-12-18

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