Browsing Conference papers by Author "von Wallpach, Sylvia"

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Browsing Conference papers by Author "von Wallpach, Sylvia"

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  • Kreuzer, Maria; von Wallpach, Sylvia (Frederiksberg, 2012)
  • Do homogeneous brand associations benefit the brand?
    Koll, Oliver; von Wallpach, Sylvia; Platzgummer, Sophia (Frederiksberg, 2012)
  • How Luxury Experiences Contribute to Consumer Selves
    Bauer, Martina; von Wallpach, Sylvia; Hemetsberger, Andrea (Frederiksberg, 2012)